J’Something recently announced on social media that his dream of
opening a restaurant was being finally realised – something he says
confirmed that everything that happens in life has a reason.
The singer, whose real name is Joao da Fonseca, says he’s never been
this busy before as he’s been involved in every element of the creation
of his restaurant, which is aptly named Something’s Cooking.
“I’ve been involved in everything from the design and interior to the
brand and menu design. I’m involved down to the cup that we’re going to
use to serve an espresso in. Every single dish on the menu is one that
I’ve created at home,” J’Something explains.
Opening a restaurant, he says, signifies so much more to him.
The back story
“My father recently passed away, and I really feel this was his way
of saying he’ll always be with me,” J’Something says. “I was never close
to my father, but this is what he did for a living and also what my
mother did for a living.”
He says that he’s continuing a legacy of sorts and has come to
believe that everything happens for a reason, in much the same way that
MiCasa was always meant to be.
“Sun International, who I’ve partnered with in opening this
restaurant, is the reason I’m in South Africa. One of their hotels
offered my father a post as head of food and beverage; that’s why we
moved to South Africa. So I rocked up in South Africa at seven years
old, living in a Sun International hotel.
“Literally two weeks after my father had passed away, without knowing
who he was, they called me in and told me they wanted me to have a
restaurant at one of their properties – it’s out of this world!” he
says.
J’Something adds that while he had a relationship with his father, he
never truly connected with him, and that it’s amazing that since his
death, he’s “never felt his presence more” in his life.
Balancing act
The local star has always believed in doing what he loves instead of
chasing money, so he puts in the effort to make things he’s passionate
about into a reality. He’s built a great team around all his business
platforms.
“MiCasa has got a machine of a team that operates behind it without
us having to do much. So I’m able to balance everything because not
everything is resting on my shoulders. But I will be honest: it is
challenging and sometimes I worry if I’ll be able to stretch myself this
thin. But you know what, I’m 28 years old; this is my time and I don’t
have a lot of time – the time is now.”
An investment
He says he invested pretty much everything he has into this project. Without going into figures, he says it’s a worthwhile risk.
“But it’s really not about that for me. It’s not about how many
millions I spent on this, but rather the story behind how much I’m going
to make in return,” he explains.
Ambience
Just in case you’re wondering what the ambience of Something’s
Cooking will be, J’Something paints what looks like a very homey
picture, something memorable and new.
“It’s just social, comfortable. There will be good music and good
conversation. I’m really trying to create a home away from home. This is
why I’ve been so adamant about making sure that every single recipe
comes from my kitchen,” he says.
“A big theme of the restaurant is sharing; I want people to tuck in
together in the same way that families do at a Sunday lunch,” he
explains.
While it can’t be confirmed yet, the singer says the goal is to open the eatery around 31 March 2017.
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