South
Africa’s hottest Hip Hop artist, Ntokozo, better known as KO, together
with Halls hit the dusty streets of Soweto to bring to life his latest
hit
single ‘Cara Cara’. KO released a popular hit song that is currently
exciting fans countrywide.
In
partnership with the Halls brand, the music video was produced to
launch his latest hit single and to take viewers on a journey around the
streets of
Diepkloof, where KO spent most of his childhood days with his friends
in an old VW Microbus (‘Cara Cara’).
Throughout
the music video, subtle shots of the brand are seen making sure the
Halls branding remains tasteful and natural to the viewers. The
partnership
was a perfect one as the Halls target audience resonated with this
music video and the brand was seamlessly integrated.
Shortly after the music video went live on the 25th
of April, the song was placed on high rotation on all music channels on
SABC and DStv. The
video was also shared across the Halls social platforms. With over 85
000 views on YouTube within one week, Halls is receiving great exposure.
From
a brand perspective, a social media campaign was launched where tickets
were given away to two Halls fans who gained access to the VIP music
video
launch in Sandton. This execution also generated great content to share
with our followers.
“This
campaign provided great entertainment for our consumers. With over 965
likes and 125 comments from one Facebook post it is clear that our fans
love
their local music and the Halls brand.,” Ian Jeffrey Category Leader for Gum and Candy.
To view the official music video
visit K.O
(Feat. Kid X) - Caracara (Official Music Video) and for more Halls updates visit the Halls
Facebook page
and follow us on Twitter @HallsSA.
For Booking Teargas , Booking K.O , Booking Kid X , Contact 0715199905 or email djsproduction.events@gmail.com
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