Head Honcho has partnered up with Cashtime Life, a hip hop collective and record label, to produce a collaboration range that will hit stores this summer. Head Honcho is a streetwear brand that was founded in Cape Town in 2008 and has morphed into a fully-fledged urban lifestyle brand. Cashtime Life steered by one of SA's biggest hip hop acts K.O has become one of the most trend-setting collectives in the country producing chart-topping singles that rule the airwaves and dance-floors.
Therefore, its fitting that the leading brand in street fashion would join forces with the foremost movement in hip hop to produce a range of bucket hats for young hip Mzansi consumers. "In Hip Hop parlance we say 'real recognizes real", says Head Honcho COE and Co-Founder Nick Kaoma. "And there's no crew that's cooler and more authentic than Cashtime", he adds. The two brands specifically chose to collaborate on a bucket hat range or spotis as they are known in the townships. Hip, young people from Jozi to Cape Town can be seen rocking colorful bucket hats at their facourite events. Cashtime Life and Head Honcho aim to take this trend to the next level.
"We pride ourselves with both our stellar influence in the urban music space as well as our trend-setting impact in urban fashion. So it was only right for us to join forces with a similarly forward-thinking brand like Head Honcho who just like us have a foot in the music and fashion spheres", says K.O
This unique Collaboration between a clothing and music brand will definitely get consumers excited. The hats will hit stores all over SA in the coming weeks. "All the hats in this collaboration are being produced in Cape Town and all the fabric is sourced locally as well. It's only fitting that two of SA's trendiest youth lifestyle brands will be supporting local manufacturers in this venture", says Nick Kaoma
Contact details for booking K.O: 071 519 9905 OR booking@djsproduction.co.za
Contact details for booking Ma E: 071 519 9905 OR booking@djsproduction.co.za
Contact details for booking Kid X: 071 519 9905 OR booking@djsproduction.co.za
Contact details for booking Maggz: 071 5199905 OR booking@djsproduction.co.za
No comments:
Post a Comment