WHAT IS
THE SOUND OF JOZI?
ONE NIGHT. ONE TRACK. ONE #011BEATS.
The sound in the new Volkswagen Polo Beats is so good we that we
turned it into a recording studio.
We challenged top South African hip-hop artist, Kwesta, and
acclaimed music producer, Ross Dabone, to discover the beats of the
city in the car.
On Wednesday, 14 September 2016, they set off to create the track in
one night. With the help of geo-location tech we developed, they
were able to discover the sounds, write lyrics, and create #011Beats.
This is the sound of Jozi.
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