Amstel Lite, the newest addition in the lite beer category from brandhouse was launched last WEEK 30 July 2014 at a glittering VIP function at The Venue, Green Park in Sandton. The Who’s Who of Johannesburg including high profile musicians, DJs, media, sporting personalities, bloggers and actors enjoyed the crisp refreshing flavour of Amstel Lite while partying the night away in an evening hosted by MCs Simba Mhere of Top Billing fame and actress Amanda du Pont. Not only is it lower in alcohol (4% ABV), it also has 25% less calories – but it’s still a full-flavoured beer that is slow brewed to the same quality standards consumers have come to expect of Amstel so there is no compromising on taste.
The launch of Amstel Lite is accompanied with a 360˚ communications campaign, in which consumers are invited to make the most of every moment and grab the opportunities that come their way. The message of “Make Your Play” embodies the spirit of Amstel Lite. It will be brought to life through an extensive campaign that you can be a part of by following the activity on Facebook (Facebook.com/AmstelSA), Twitter (@AmstelSA) and Instagram (AmstelSA). Check out who we spotted…
Twins On Desks on the desks
Melanie Ramjee in the building.
ANN7 were also there to cover the event
Amstel Lite experience
Cassper Nyovest, Amanda Du Point, Simba and Chad Da Don
Pearl Modiadi looking good in her red jacket
Spotted Aya mantombazane too
Avukule we see you....
Luvo, Kwesta and Leroy looking dapper!
Booking Amanda Du Point Contact: 071 519 9905 OR booking@djsproduction.co.za
Booking Twins On Desks Contact: 071 519 9905 OR booking@djsproduction.co.za
Booking Cassper Nyovest Contact: 071 519 9905 OR booking@djsproduction.co.za
Booking Chad Da Don Contact: 071 519 9905 OR booking@djsproduction.co.za
Booking Simba Mhere Contact: 071 519 9905 OR booking@djsproduction.co.za
Booking Kid X Contact: 071 519 9905 OR booking@djsproduction.co.za
Booking K.O Contact: 071 519 9905 OR booking@djsproduction.co.za
No comments:
Post a Comment