IN 2007, the Red Square DJ Knockout Challenge competition discovered him and made him a star.
But today DJ Shimza refuses to grace the event because its equipment is not “up to standard”.
“DJ Shimza”, real name Ashley Raphala, was set to perform at this year’s final event of the Red Square DJs Competition.
But Sunday Sun has learnt the DJ won’t make it to the final event because he wants to have things his way – or no way at all.
It’s said that when DJ Shimza was booked, he said he’d do it if he could use his brand of choice for equipment.
Sunday Sun sources said the DJ and his managers wouldn’t back down.
“DJ Shimza is acting big now, but they saw right through his ambush marketing,” said a source.
DJ Shimza wants to use Pioneer equipment.
Another insider said:
“What he’s done is just selfish and arrogant.”
Victor Selaelo of Halewood Breweries confirmed DJ Shimza won’t be performing.
“He told us he doesn’t want to use the equipment provided by the sponsors.
“So we respected his wishes and excluded him.
“It’s strange because he won the competition on Numark equipment,” Victor added.
When contacted, DJ Shimza said he decided with his management at Soulistic Music that he won’t play at the event.
“We prefer to use our own equipment because it allows us to give our best.
“I didn’t want to ruin the relationship they have with their sponsor by pitching up with my own equipment.
“You can’t give Lewis Hamilton a Tazz and expect him to do his best,” he said.
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